60 YEARS AGO, WE CHANGED THE SKI POLE. THIS WOULD BE THE CATALYST FOR DECADES OF INNOVATION, TECHNOLOGY AND DESIGN TO FOLLOW. FOR 60 YEARS WE HAVE TAKEN A NO SHORTCUTS APPROACH TO PRODUCT DEVELOPMENT, RACING, CLIMBING, DESCENDING AND EVERYTHING IN BETWEEN. FOR 60 YEARS, WE HAVE PUT NOTHING BUT PASSION BEHIND EVERY STRIDE, PEDAL STROKE AND CARVE. AFTER 60 YEARS, WE HAVE COME TO REALIZE ONE THING – WE CAN’T WAIT FOR 60 MORE.
